Competition smartphones will increasingly heated in this 2012. Aware of this, the Taiwanese smart phone manufacturer, HTC, was already preparing two precise momentin order to remain able to attract the attention of consumers.
"Competition smartphones more stringent. Budget massive issued by the vendor for thepromotion," said Seto Ocean, HTC Product Marketing Head in Round Table Discussion at the office of the HTC Indonesia, Jakarta.
Similarly, the number of smartphone options that are present in the market helpedexacerbate the competition. "Especially now vendors that used to produce low-end phones, now enliven the category of high-end," he added.
Therefore, it realizes the importance of product differentiation in order to keep the marketdemand. Visual and audio is of major concern and seeded HTC in its products, as well as a differentiator from other phones.
The presence of Beats Audio is owned by HTC is a testament to the seriousness of theSensation XE HTC working on audio power. The presence of technology made by Dr..Dre is no doubt make the audio the audio output device outperformed other vendors.
Then for visual, HTC has a nice view that visualization is what you can look good in thescreens. The camera quality was formulated by HTC qualified to obtain a satisfactoryvisual.
For speed, HTC did not want to look at her eye. Thanks to the 'instant capture', the shutterlag will be minimized when using the device camera smart phone from HTC. That is why,HTC claims that the cameras they have superior strength despite 4S iPhone cameraresolution is equally at figures 8 MP.
Ocean Seto acknowledges that HTC smartphone sales in the fourth quarter of 2011 and then declined. By focusing on two aspects of the earlier, Seto is optimistic it can printmore scintillating sales.
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