Taiwanese mobile phone vendor, HTC would make imaging technology and high-quality sound as the reference technology that must be pinned on their smartphones and tablets. It will be HTC's business strategy and innovation in 2012.
According Samudro Seto, Head of Product Marketing HTC Indonesia, for the imaging side, HTC plans to bring the quality of the screen is more natural and real. "The screen is not too bright nor too dark. The technology used will present a screen similar to what is seen by human eyes," said Samudro, when found Kompas.com in Jakarta, on Thursday (1/18/2012).
Still in terms of imaging, HTC will be buried high-quality camera as one of the mainstay features. However, they do not want to just rely on a large megapixel. Instead of a massive megapixel race, HTC chose to provide useful features to users. Such as increased speed shutter lag and the addition of filters that can enhance your photographic results.
As for the sound, HTC will re-engage with companies that produce earphone Audio Beats Beats Audio. HTC claims, Beats Audio can deliver sound quality of the details, such as in recording studios. According Samudro, serving good quality music that is very relevant to Indonesia market.
HTC has begun pinned imaging technology and sound quality on smartphones series Sensation Sensation XE and XL.
 Sensation XE promises better sound quality 'kick' with its ability Beats Audio. This is achieved through a combination of earphones BeatsAudio and technology in it. The most obvious sensation of sound is more bass boom 'intact'. XE Sensation began to be marketed in Indonesia beginning in December 2011.
Likewise with the Sensation XL is using technology Beats Audio. Sensation XL also has a camera that "magic" according to Lucky Sebastian, observers Android in Indonesia.
With 8 MP camera, lens f2, 2, as well as a diverse portrait mode, Sensation XL can produce images that are very natural and allows capturing images in low berpencahayaan.
Lucky had time to show off the photos that made use of Sensation XL and then compared with the Samsung Galaxy S II and iPhone 4S. Photographs of Sensation XL is called by Lucky better than images produced by both the mobile phone.
Imaging features and good sound that will support multimedia and entertainment functions on the smartphone. Because of all this, the people of Indonesia still use smartphones for business functions and just chat. And multimedia entertainment functions less attention.